Defining commercial journalism.

Jeff began his career as a business and technology reporter for the Richmond Times-Dispatch. With both agency and in-house PR experience, he formed Kelley + Co. in early 2015 to give organizations a nimble partner for high-quality content and media. He has taught public relations writing at VCU. He lives in Richmond with his wife and three children, and he's an avid long-distance runner. Reach Jeff at jeff@kelleyus.com.

Dan brings global communications experience to our clients. He has worked for international public relations agencies, led teams through major milestone announcements, prepared executives for national news, and served as a crisis and government relations counselor, with specialties in healthcare, higher education and biopharma. Dan began his career as a broadcast news reporter and multimedia journalist in New Jersey and his home state of Pennsylvania, and he also spent time in state government. He holds a master's in mass communications from VCU's Richard T. Robertson School of Media and Culture. Reach Dan at dan@kelleyus.com.

Christopher leads Kelley + Co.’s multimedia production and digital work, combining visual storytelling with a strategic understanding of how organizations communicate. A two-time Telly Award winner, he brings experience in professional studios and independent production to video, photography, and digital projects that turn complex ideas into engaging stories. His FAA Part 107 certification expands those stories into the air, while his political science degree from Randolph-Macon College informs his understanding of government relations and public affairs at the local, state, and national levels. Reach Christopher at christopher@kelleyus.com.

A reformed daily journalist who still lives for breaking news, Kyra brings client stories to life across channels, with deep experience in thought leadership for financial services and higher education. She pairs writing with media relations, landing coverage in outlets from The New York Times to CNN.com. Reach Kyra at kyra@kelleyus.com.

John came up through newsrooms, as a reporter at the Loudoun Times-Mirror and a lifestyles editor at Virginia Tech's Collegiate Times, before founding JB3 Creative in 2025, where he partners with mission-driven organizations to turn strategy into clear, human communication. His words have won awards and landed on billboards in Las Vegas and San Francisco. Reach John at john@kelleyus.com.