Making patient safety real
A nationally known program needed materials that matched its reputation and its credo, “Making Patient Safety Real.”
All of it: copy, design, photography, illustration, printing and managing the whole effort.
The need
The VCU Department of Nurse Anesthesia is a renowned program. U.S. News & World Report has consistently ranked it the No. 1 program for nurse anesthetists in the nation.
The department lives by a credo, “Making Patient Safety Real,” and it needed content, marketing and print and digital materials that matched both the credo and the program’s standing.
Our approach
The department trusted us with all of it: copy, design, photography, illustration, printing and managing the whole effort, day to day.
One print project was completed with the design studio Helm & Hue, with photography by Nick Davis.
The outcome
The work became an ongoing partnership with the department across 2018 and 2019, producing a full range of print and digital materials.