DIAGNOSIS:
TELL MORE STORIES.

AN ENTIRE NEWSROOM BUILT FOR YOUR ORGANIZATION.

Everyone’s got a good story to tell. We act as a commercial newsroom, providing all the words, imagery, video, and other content your organization will ever need to construct your narrative and make an impact. We can also bridge our content production with media to help place your story and message in key news outlets. We are trained journalists, and partner with other professionals who have experience in newsrooms and understand the importance of the two most critical lines: dead and bottom.

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copy & design

Trained as journalists and copywriters, we write all the words and phrases you’ll ever need. We also design sales sheets, advertisements, and can handle light branding and visual-identity demands.

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film & photo

Bring your story to life through journalism-quality pictures and documentary-style video. Our high-end films help to humanize your organization, and our photographers can provide you with stunning visual narratives.

media & issues

 We understand and respect how newsrooms operate and maintain key relationships with editors, reporters, and publishers. And if you need to get proactive on particular issues, trust us to manage your message out in public.

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WEB & DIGITAL

Small businesses and trade associations that don't have big budgets for websites trust us to build them. We also manage your website and create stories, graphics, video and other content to keep it fresh and functional.

P.S. The header photo is Curtis Sessler, M.D., the ‘23 Virginia Commonwealth University Innovator of the Year. We wrote this piece on him.


We work in the background to bring your stories to the forefront.

It’s a rare day where one of our clients isn’t mentioned in the media. We pitch only those stories we believe are of value, which has earned us a reputation as a firm that respects our reporter and editor colleagues’ time, inboxes, and deadlines. The many outlets where clients have been featured include some you may have heard of and others, depending on your industry, you may have not. Yet all are important, because it’s not the name — it’s the audience.

do good things, and talk about them.

We work in many industries. We have specific expertise in the language and focus of trade associations, healthcare, real estate development, and law firms. Here are some of the organizations and agencies that call us a partner.