Make one day last forever: Covering events like news stories

During Virginia’s General Assembly, every special interest group imaginable (and others you can’t even imagine) descends on Richmond to meet with lawmakers. These are great opportunities for members of industries, medical specialties, or concerned citizen groups to get face-time with lawmakers.

For the Virginia Beer Wholesalers Association, we tag along, get pictures, and follow the day as a reporter of sorts. Then we compile a story that is published on the VBWA website and distributed through email and social media.

Members of the Virginia Beer Wholesalers Association meet with House of Delegates Speaker Don Scott (D-Portsmouth) at the 2024 VBWA Day on the Hill on Feb. 8.

We also developed materials — “leave behinds” — that allowed all members to share and convey a consistent message and educate legislators and aides on the Three-Tier System. What’s that, you ask? It’s how you get many varieties of beer, safely. That, we can all appreciate.