Copywriting for Senior Living Websites

We were contracted by Richmond agency Solutions Advisors, a team of senior living marketing experts, to help rebuild a website for Edgemere, a community in Dallas.

We have many years of experience working with senior living communities, and have interviewed everyone from those who clean and cook to the men and women who lead these communities (don’t call them facilities), and of course, those who live there (don’t call them old, though some also enjoy that term). Several of our interviews with residents have been quite eye-opening and funny, but that’s an offline story.

Anyway: Despite never visiting Edgemere (we spent a lot of time on Google Maps’ street views and reading a lot about North Dallas from the comfort of Virginia), we worked with the team and designer Dana Hoeck to breathe new life into Edgemere’s online front door.

It looks great. It reads great. And clearly something worked well: Edgemere was named the No. 1 Community in Texas and No. 2 Community in the U.S. by Newsweek/Statista. Not our doing, but we’d like to think we’ve represented those responsible for the rankings well.