Video Production: Virginia’s Auto Franchise System

In advance of the Virginia legislative session at the start of 2023, the Virginia Automobile Dealers Association, which represents more than 400 franchised new car and truck dealerships, wanted a video to explain how the so-called “franchise system” works.

We had one month, and needed to pull together a small production team, coordinate schedules, film, and post-produce this piece. It was used to help educate lawmakers and the public on the relationships between auto manufacturers, dealers, and consumers. The video was but one piece of educational materials we helped to build for VADA, which ultimately was able to pass its legislation, unanimously. Theirs was also the first bill out of thousands to make it to the Governor’s desk for signing.