Supporting GreenCity and assisting localities with communications demands

Despite Richmond’s Navy Hill project running aground — a project we’re still proud of, despite, suppose you could say, some challenges — a portion of the development team behind it has been able to salvage parts of that plan and bring them to the adjacent Henrico County. There, just off Interstate 95, the County is proposing an entirely new part of town tentatively known as “GreenCity.” Launching a project like this one requires coordinating a consistent and accurate message between the locality and the developer, and working with media to ensure they have images, video, and all the specific details to report their stories.

We have been honored to continue the good work and support the good hearts of the development team as they look to bring an exciting new neighborhood — and new revenue — to Henrico.

Renderings. People love renderings. Here are some renderings.

Adaptive reuse of the former Best Products headquarters will be designed and operated to Living Building Challenge standards, and will seek that certification. Tenancy will be promoted as Class A commercial office space, emphasizing its sustainability features, including connections to outdoors, atrium, and usable green rooftop. The 1930s Art Deco eagle sculptures rescued from New York’s now-demolished Airlines Terminal building will remain and more prominently incorporated into the overall site design.

Careful coordination also goes into assisting the County in its mission to ensure information is distributed to its residents. The County’s communications team built an ever-changing website dedicated to GreenCity to keep people informed of progress; we worked closely to provide them with Frequently Asked Questions (with Answers), Fact Sheets, images, and more.