Taking a forever cruise

We believe a website should tell and show your story, not be filled with fluff that simply serves as bait to get picked up by search engines. Doing that well means you will need writers who will put care into every facet of your organization, meet your people, and then put pen to paper. For Covenant Woods, a senior living community in Hanover County, Virginia, we ensured the site copy reflected the people who call it home. We dined - multiple times - with residents (one of whom called life there like “taking a forever cruise”).

We spoke to the CEO, the head of HR, security guards, chefs and the fine folks who serve the food and keep the place clean. We got to know every aspect of the community, and feel that insensitive summer-long effort is reflected in the ultimate product. That product, by the way, was designed and developed by one of the mid-Atlantic’s premier digital agencies, COLAB.